BotW: DM insights from the oldest boyband in town; the Initiative decapitation; An Optus-Max partnership?

Welcome to Best of the Week, written in sunny South London while you were sleeping.

Today: IPG loses another agency leadership team to the consultancies; what Take That can teach you about direct marketing; another epochal week in AI, and will Max launch with a telco in Australia?

Happy National Cheese Soufflé Day.

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