BPAY’s latest spot targets unexpected bills
BPAY is showing just how its service can make customers’ lives easier, after an unexpected bill ruins a relaxing moment.
The ‘Debit Day’ campaign shows how bills can be scheduled through BPAY to ensure that customers are not caught out in unpleasant scenarios.
“When it comes to bills, many of us are guilty of ‘set and forget’. So, when that pesky water bill sneaks up on you mid-bath, it can really ruin the moment. It’s the unexpectedness of these debit moments that allowed us to show how getting on top of your bills with BPAY can prevent them from killing your vibe,” said BMF group creative director Pia Chaudhuri.
