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Brand Meets Blog event exposes new brands to bloggers

Brand Meets Blog, the matchmaking service for companies and bloggers that launched in May, has held an event in Melbourne to connect small business start-ups with bloggers.

The event, held at the Melbourne Museum, saw products and services from new companies Zen Imports, Deals For Mum and Madii&Dylan exposed to 12 bloggers including Caz Filmer, author of The Truth About Mummy, Kirrily Whatman, who writes Sunny side Up, and Reservoir Dad blogger Clint Greagen.

“Blogger events are still new in the Australian context,” said Brand Meets Blog founder Louisa Claire. “But the face time with bloggers is invaluable in building relationships that can offer maximum benefit for brands.”

“Brands typically reach out to bloggers via word-of-mouth and social media, with email and online communities also popular,” she added, pointing to a US report that suggests that in-person relationships are better at creating blog campaign opportunities.

Brand Meets Blog is planning to hold similar events in other cities around Australia.

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