Brand New Media assets and trade marks for sale by administrators

afr brand new media sale adThe assets of failed content marketing company Brand New Media are being offered up for sale by its administrators, as the company looks set to shut its doors.

The company was placed into administration at the end of April with managing director David Borean telling Mumbrella it had been caught in a “perfect storm” of issues across the business.

Brand New Media had been one of Australia’s first and most successful video-focused content marketing companies, setting up joint-ventures like ‘lifestyle’ shopping channel 4Me and Australia’s first IPTV channel HealthyMeTV with Seven West Media.

Prime Media ceased broadcasting teleshopping network 4Me in regional areas the day after the company went into administration.

According to the ad, the sale by Dean-Wilcocks Advisory, includes equipment such as cameras and audio recording equipment and intellectual property including proprietary video play-out systems and a video content library.

Significantly there are also domain names and trade marks owned by the company up for sale, suggesting it is stripping out the rest of its assets and will be shuttered permanently.

Brand New Media and Dean-Wilcocks have been approached for comment.


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