Brand New Solutions appointed to rebrand Blackmores with yoga event

Sydney-based specialist preventive health public relations & content marketing agency Brand New Solutions has been appointed by Blackmores to launch a rebranding and health prevention campaign.

The announcement:

Sydney-based specialist preventive health public relations & content marketing agency, Brand New Solutions, has been appointed by Blackmores to launch a pivotal re-branding and health prevention campaign.

Brand New Solutions has been engaged by Blackmores to launch their new ‘Be a Well Being’ campaign, through a large scale yoga initiative, Blackmores Yoga on Bondi Beach which marks the beginning of a campaign to introduce the ‘Be a Well Being‘ brand positioning.

Founding Director of Brand New Solutions, Gill Fish, said PR & Content Marketing activities supporting the Blackmores Yoga event will involve PR initiatives with amplification across all channels, traditional and new media to bring the Blackmores ‘Be a Well Being’ message to market.

“We are thrilled about our partnership with Blackmores and look forward to working together and sharing our specialist knowledge and skills in complementary medicine promotion,” Ms Fish said.

“We have more than a decade of experience in this field and we understand the needs of complementary health companies as well as the growing consumer awareness of health prevention.

“This campaign is aimed at fortifying Blackmores’ role as the thought leader in the industry, not only in the research and quality of their product range, but their knowledge and understanding of a holistic health and wellbeing lifestyle.

“We plan to leverage our experience to implement this innovative campaign to help inspire consumer drive for Blackmores and for good health and well-being” she said.

Brand New Solutions is a boutique PR and Content Marketing Agency, specialising in delivering strategic PR, Communications and Content Marketing solutions to brands, products, programs, technologies and professionals across the Preventative Health and Wellness, Integrative Medicine, Beauty, Sustainability and Lifestyle markets.

Fondly referred to as ‘The PR Doctors’, Brand New Solutions engineer’s smart public relations strategies that deliver exceptional success for its clients.

Source: BNS media release


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