A lesson in brand safety

Dr Mumbo is sure that the entire media industry is grateful to the various publications of News Corp around the world who’ve gone to so much trouble to educate us about the problems of brand safety when advertising with their rival YouTube.

And the company has even gone so far as to provide some real time masterclasses around the issue.

For instance, Tuesday’s edition of The Sun in the UK carries a somewhat jingoistic front page backing war with Spain if Brexit negotiations cause the two countries to fall out over the Rock of Gibraltar.

The story appears below a promotion for The Sun offering cheap reader holidays in Spain.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.