Brands celebrate the return of the Ashes to Australia
A number of brands have seized on Australia’s cricketers snatching back The Ashes yesterday with tactical print ads.
Cricket Australia took out a full page ad wishing Australia a “Merry Christmas”, with the Ashes urn gift wrapped as the central image, and thanks the Australian public for its support of their team.
The Commonwealth Bank, an official commercial partner of Cricket Australia, took the opportunity to make the most of it’s slogan “can” with the message “When you believe you can, you can”.
BWS took a more retail approach to celebrating the ashes, promoting its Victoria Bitter special with the tagline “Today you’ll raise a glass, as our boys raise the urn”. Victoria Bitter is also the official beer of the Australian cricket team and Cricket Australia.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Ha ha… It’s only The Ashes, jheeeezzzeee
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Most important thing that’s happened this year.
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Cant believe Qantas didn’t get on the band wagon. “No better time to fly to London”. Guess they are a little busy imploding.
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Question: if VB is the official beer of the Australian cricket team, why were the boys celebrating in the dressing rooms yesterday with Crownies and bottles of Peroni Nastro Azzuro?
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Maybe cigarette manufacturers should start using a picture of the ashes on packets, bound to drive sales.
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