Brands get serious about Facebook (and spend to prove it)

What with Jetstar shifting its spend, it’s been a big week for social media growing up in Australia.

So check out this research into facebook done by Julian Cole of The Conscience Organisation.  

Cole has looked at the biggest branded Facebook groups – and how the brands got there.

Top of the pile, Pringles Australia, with 260,000 members. But the most interesting thing: Cole cites a rumoured $500,000 media spend on Facebook ads.


(Update: For, I suspect, business reasons, Julian has now removed that post. If you click on the above link, you’ll be treated to one of Mr Rick Astley’s finest pieces of work. But as you’ll see in our comments stream, there is a Google cached version of the item.)

Tim Burrowes


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