Dr Mumbo

Breast we forget – 15 of Zoo Weekly’s most controversial moments

zoo divorceWhile Dr Mumbo would always have been nervous about being caught reading Zoo magazine in mixed company, he was nonetheless sad to hear of the death of a publishing phenomenon in a dumping more seismic than the ousting of a mere Prime Minister.

And while the title may have been downmarket, it was often brilliantly crafted. Designed to provoke and entertain, there were many moments of editorial brilliance. Here, Dr Mumbo celebrates 15 of Zoo’s cheekiest moments.

  1. The time they invited readers to win a divorce;
  2. The time they launched the hunt for Australia’s Sexiest Feminist, but got no entries;
  3. The time they launched a search for Australia’s Sexiest Wall (after a story of a German woman who married the Berlin Wall);
  4. zoo lara bingleThe time they were sued by Lara Bingle for using her on the cover during her “Where the bloody hell are you?” campaign. She objected to the speech bubble from her saying “I’ll make you come”;
  5. The time they had the “Win a time machine” coverline. The prize turned out to be a clock;
  6. The time they offered the opportunity to win a boob job for your girlfriend (“The gift that keeps on giving”);
  7. The time they turned up at Kyle Sandilands’ wedding with motorbike banner ads saying “You can do better, Tamara!”;
  8. The time they had the “Win 72 Virgins!” coverline – it turned out to be a copy of the novel of that name by Boris Johnson;
  9. The time they brought the famous French ‘Spiderman’, Alain Robert, to Sydney to climb a skyscraper and bring the city to a standstill;
  10. The time they launched a search for Australia’s Hottest Horse Dentist after one sent in her sexy snaps;
  11. The time they put a 7ft 3in model on the cover (only to later find out she was a he);
  12. The time they celebrated Mary MacKillop’s beatification by recreating her life with a lingerie model kneeling before a dwarf Pope;
  13. The time they offered Oprah Winfrey $500,000 for a shoot when she was in town;
  14. The time they shot Julia Gillard’s stepdaughter topless draped in the Australian flag in the week Gillard was confirmed as PM;
  15. The time they offended must of Australia with a badly timed “Breast we forget” Anzac Day tribute.

Many of the highlights came under launch editor Paul Merrill, who these days helms Bauer’s real life titles. He shared some of the tales in his book A Polar Bear Ate My Had, and on stage at Mumbrella360:


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