Brendon Eastlake joins DDB as operations boss as Charles Rallings departs

DDB Sydney is to appoint a new boss for its digital offering Tribal after the departure of Charles Rallings, who was also operations boss for the wider group.

Rallings’ role is being split, with Brendon Eastlake named as DDB Sydney’s new operational director.

DDB CEO Chris Brown said: “Charles Rallings had a dual role – he was driving the Tribal brand as well as looking after operations within the group. As the importance of technology within a broadening operational offering is increasing– we have now split this role in two.

“Brendon is driving the operational agenda and we will be announcing the new Tribal MD shortly.”

Rallings left in April for a role at Creata.

Meanwhile, Eastlake was previously operations director at NZ agency Special Group and was head of production and operations at content house Shine. He has also held operational positions at Publicis Mojo and Boiler House.

Brown said: “DDB is dedicated to the continual evolution of their offering and Eastlake’s appointment ensures that technology, creativity and broader production facilities can be seamlessly delivered to DDB’s client base.”

Eastlake said: “I am delighted to be part of the thriving and innovative culture of DDB Sydney.”


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