Bridge Road Brewers launch new brand campaign via By All Means
Independent craft brewery Bridge Road Brewers has launched its latest campaign – Quietly Confident – via Melbourne creative agency By All Means.
The announcement:
Independent craft brewery, Bridge Road Brewers, is Quietly Confident with the launch of their new Beechworth Pale Ale campaign via By All Means.
As fiercely independent craft beer pioneers well known for producing a broad range of innovative, interesting and full flavoured brews, the new campaign, Quietly Confident, lets the beer do the talking. A brand film spotlights the hidden depth of character of Bridge Road Brewers’ Beechworth Pale Ale, supported by research and strategy from brand consultancy, Untangld.
“Having spent more than 15 years brewing quality beers at Bridge Road Brewers, we’re excited to bring a campaign to life that is truly reflective of our range and values”, commented Cameron Bird, Marketing Manager at Bridge Road Brewers.
“Our Beechworth Pale Ale holds a special place in the hearts of our customers, so we didn’t take lightly to the challenge of launching a new campaign for our most popular beer. Because, after all, there’s no substitute for substance”, continued Bird.
“We are thrilled to once again be working with the Bridge Road Brewers team to bring this exciting project to life”, commented Ed Howley, Creative Director at By All Means. “There’s always something unique to explore, and this campaign is no exception. It lets the beer do the talking, speaking to a hidden depth of character you’ll be sure to find at Bridge Road Brewers, with a little help from some fishing rods, an Esky, a good book and, of course, a can of Beechworth Pale Ale.”
Bird added, “It was an exciting process to collaborate with and be challenged by the teams at By All Means and Untangld, to help define a new creative territory for the range”.
The campaign is now live across digital radio and social media. It is also being rolled out in-store across Bridge Road Brewers’ national distribution network.
Credits:
Client – Bridge Road Brewers
Marketing Manager: Cameron Bird
Creative & Production – By All Means
Managing Partner / Production Manager: Mat Cummings
Creative Partner / Director: Ed Howley
Creative Partner / Director: Toby Cummings
Creative: Jacob Redding
Creative: Ash Gotti
DOP: Ed Goldner
Editor: Ash Koek
Grade: Fergus Hally
Audio Production (Film): Pip Atherstone-Reid (Windmill Audio)
Radio: Paul Le Coutier (Squeak E. Clean)
Strategy – Untangld
Strategy and Research Director: James Needham
Business and Operations Director: Jamal Cassim
Media – Media Republic
Source: By All Means media release
