Brisbane’s 97.3FM gives Bianca, Terry & Bob its ‘biggest ever’ marketing push

January 16, 2017 2:42

The Australian Radio Network is giving 97.3 FM’s newly formed breakfast team of Bianca, Terry and Bob the benefit of its biggest ever marketing push in Brisbane in a new campaign anchored heavily in outdoor.

Bianca Dye replaces Robin Bailey on 97.3 FM joining Terry Hansen and Bob Gallagher.

The marketing drive comes as Bianca Dye joins Terry Hansen and Bob Gallagher, replacing Robin Bailey who was dropped from the show just weeks before the final survey of the year when the trio regained the top breakfast slot.

It was a pyrrhic victory for Bailey, who has since signed with Triple M and is joining Greg Martin and Ed Kavalee.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

97.3 FM ARN Biance Dye Bob Gallagher Brisbane Duncan Campbell Ed Kavalee Greg Martin Robin Bailey Terry Hansen triple M

1 COMMENTS

Jean-marc 15 Feb 18

The adds radio !?!?, it’s infernal !!, I know that, Australia was discovered there is 2 months ago but please you can do better for sure !, it’s catastrophic !.

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