Brisbane’s 97.3FM gives Bianca, Terry & Bob its ‘biggest ever’ marketing push

The Australian Radio Network is giving 97.3 FM’s newly formed breakfast team of Bianca, Terry and Bob the benefit of its biggest ever marketing push in Brisbane in a new campaign anchored heavily in outdoor.

Bianca Dye replaces Robin Bailey on 97.3 FM joining Terry Hansen and Bob Gallagher.

Bianca Dye replaces Robin Bailey on 97.3 FM joining Terry Hansen and Bob Gallagher.

The marketing drive comes as Bianca Dye joins Terry Hansen and Bob Gallagher, replacing Robin Bailey who was dropped from the show just weeks before the final survey of the year when the trio regained the top breakfast slot.

It was a pyrrhic victory for Bailey, who has since signed with Triple M and is joining Greg Martin and Ed Kavalee.

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