Britain’s Got Talent boosted by time slot shift but can’t beat Ten’s Masterchef

Channel Nine’s decision to move Britain’s Got Talent from its original 8:30pm time slot proved successful, attracting an audience of 621,000, up from last week’s 583,000.

The UK talent show aired in the competitive 7:30pm time slot but it couldn’t beat Masterchef’s ‘Invention Test’ which pulled in 1.174m metro viewers to be the most watched non-news program of the evening.

Britain's Got Talent

Masterchef was the most-watched program across the key advertising demographics (16-39, 18-49 and 25-54).

The performance of Masterchef boosted Ten’s main channel audience share to 19.2%, helping it to win the night. Seven claimed second place with a share of 17.1%, ahead of Nine on 16.4%. The ABC had a share of 13.4%.

Seven’s Home and Away drew 825,000 viewers in their normal 7:00pm time slot, with 779,000 viewers hanging around for Make You Laugh Out Loud at 7:30pm.

The return of Seven’s local drama, Winners and Losers drew 585,000 at 8:30pm. but was beaten by Ten’s NCIS, which pulled in an audience of 724,000.

In the news race, Seven came out ahead of Nine, achieving 1.174m over 1.073m at 6:00pm; 1.078m stuck around to catch Seven’s Today Tonight at 6:30pm, out-rating Nine news at 6:30pm, which pulled 1.073m.

In breakfast TV, Seven’s Sunrise saw 338,000 viewers tune in for an interview with Matt Damon, which out-rated Nine’s Today which pulled 297,000 viewers.


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