Dr Mumbo

The British newspaper with the Australian exclusive

Dr Mumbo is supporting the work of his colleagues to get Australia’s mainstream media to be better digital citizens. So his interest was piqued when he noticed an Australian story being attributed to “a British newspaper”.

The story of Jamie Gao’s murder has gripped Australia, but not made massive headlines overseas. So what could News.com.au possibly mean, when in the second paragraph of its lead story this morning it says: “Breaking his silence, Jaiweu Yi, 19, told a British newspaper that he was kidnapped over a love split involving a friend, 18-year-old Alex Li.”

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Could they possibly be referencing the Mail Online, which broke the same story yesterday afternoon on its Australian website, authored by its journalists based in Australia? 

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If you need a lesson in hyperlinking guys, let Dr Mumbo know, he has reasonable hourly rates.

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