‘Bucket. Why not?’ asks KFC in cheeky new outdoor ad

Fast-food restaurant KFC has expanded on its campaign celebrating its 50th Birthday with a series of out-of-home ads seemingly riffing off the phrase “Fuck it”.

Created by its long-standing creative agency Ogilvy, the outdoor ads appear on billboards and on buses saying “Bucket. Why Not?” and “We’ve been saying bucket since 1968”.

One of the new ads on the side of a bus

Earlier this month KFC also launched a television campaign throwing back to 1968, when the first KFC outlet opened in Sydney’s Guildford and the brand produced its first television ad with the ‘finger lickin’ good’ tagline.

The TV ad is set in the sixties at a dinner table where a mother and son are eating dinner until someone brings in a bucket of KFC.

The only dialogue spoken in the ad is the word “bucket”.


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