Bulla creates characters for each day of the week
Bulla is to launch a series of 15 second ads to back the launch of its new 7 Flavours, 7 Days extension of its Crunch brand.
The campaign has been created by The Bridge. ECD Fiona Leeming said: “These 15 second commercials punch above their weight, engaging ice cream lovers in an original, colloquial and catchy way.”
Marita Forss, Bulla’s senior product manager for frozen foods, said: “In these commercials we want to celebrate a quintessentially Australian product. Since Crunch comes in seven different flavours in a variety of packs, you can enjoy a different flavour every day of the week. It’s a brand that’s as loved today as it was 40 years ago.”
The ads begin running on the Eastern seaboard from Sunday .
Credits:
- Client, Senior Product Manager – Marita Forss
- Agency – The Bridge
- Executive Creative Director – Fiona Leeming
- Senior Writer – Tony Hardy
- Senior Art Director – Tamara Yim
- TV Producer – Jennie McCartney
- Production – Photoplay
- Group Account Director – Meagan Bell
- Senior Account Director – Amanda Blennerhassett
- Director of Planning – Carolyn Uzelac
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oh please god,,,,,and the idea is?
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7 flavours…7 days…sold as an 8 pack? Did THEY figure it out?
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What’s wrong with it being an 8 pack, it just means one day becomes a cocktail of flavours day… im biased though because I love ice cream
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“These 15 second commercials punch above their weight, engaging ice cream lovers in an original, colloquial and catchy way – if I do say so myself.” Don’t think so, sweetheart.
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what makes the dress go up… is it her leg or something else??
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What the fuck did I just watch? Utter garbage. Bet it sells ice creams just to spite me.
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