Burger King launch premium range in NZ with ‘frightfully wealthy characters’
Burger King has launched its new premium range Lamb Burger to the New Zealand market with a new campaign featuring “two frightfully wealthy characters” who can’t get enough of the product.
The campaign, from ColensoBBDO and Nick Ball from Finch, features Sir Roger Poppincock and Baron von Cravat discussing the new burger.
Burger King GM marketing James Woodbridge said in a statement: “Sir Roger & The Baron place a whole new focus on BK premium burgers. Lambs should be scared.”
The campaign runs across TV, outdoor, radio and online.
ColensoBBDO creative director Levi Slavin said in a statement: “When I first met Sir Roger Poppincock and Baron von Cravat I was blown away. I’d never met anyone who had actually dated the Queen. Now I’m fortunate enough to know two. We look forward to many more gold-plated adventures as the two represent Burger King’s premium range in 2014.”
Credits:
- Agency Colenso BBDO
- Creative Chairman Nick Worthington
- Creative Director Levi Slavin
- Art Director Brett Colliver
- Copywriter Simon Vicars
- Group Account Director Victoria Graves
- Senior Account Manager Anna Holloway
- Planner Andy McLeish
- Client James Woodbridge, GM Marketing,
- Media Agency Y&R
- Agency Producer Katie Knight
- Production Company FINCH
- Production Company Producer Peter Clews
- Director Nick Ball
- Sound Design Franklin Rd
- Online Editor (Vis. Effects) Blockhead
- Post Production (Vis. Effects Co) Blockhead
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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