Burson-Marsteller appoints IBM’s Martha Raupp as director of technology team
PR agency Burson-Marsteller has appointed Martha Raupp as director of its technology team, joining from IBM.
Raupp’s roles at the technology company include marketing manager and communications leader of the Global Business Services division managing the Westpac and BHP Biliton accounts.
Her other in-house experience includes work with Apple, Ericsson and The Food Group Australia while she’s also worked agency-side.
Brian West, market leader of B-M Australia said: “With Martha’s leadership across the full spectrum of marketing and communications, plus her ability to develop new business with results-oriented ideas, the team will be even better prepared to take clients to the next level.”