Burson-Marsteller wins Yoplait and Lung Foundation PR accounts
PR agency Burson-Marstellar has picked up National Food brands Baby Yoplait and Petit Miam, along with more work for The Australian Lung Foundation.
The Sydney-based agency will be covering media relations, strategic planning and stakeholder outreach for Baby Yoplait and Petit Miam. The foods are baby and toddler-targeted yoghurt and fromage frais snacks.
And The Australian Lung Foundation has given B-M an extended remit to cover its entire communications program.
The WPP agency’s client list also includes LG, Beam Gloabl Spirits and Wine, Accenture, SAP and HP . Late last year it also picked up MCM Entertainment, the Australian Defence Simulation Office and accounting and finance recruitment firm Robert Half.
Burson-Marsteller MD Brian West said: “During this time of economic uncertainty, companies are looking at ways to invest in their brand and maintain stakeholder loyalty. We’re looking forward to strategically working with them in this new, challenging climate.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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