BuzzFeed Australia hits 100K YouTube subscribers

Buzzfeed Australia’s YouTube channel has hit 100,000 subscribers.

The announcement:

BuzzFeed Australia has hit 100,000 subscribers on their local YouTube channel. The brand has been a local leader and champion, producing content that uplifts and celebrates underrepresented audiences – from the Heaps Queer series to collaborations with Aboriginal and Torres Strait Islander talent, as well as a huge spectrum of impactful content that celebrates Australian POC.

BuzzFeed Australia is the largest youth publisher on the platform locally. The winning recipe has been talent + food! The ‘Aussie’s Try Each Other’s Food’ series has amassed 500,000 hours of watch time and inspired two spin-off editions – “Fast Food” and “Chefs”.

Creative Lead, Julia Willing: “BuzzFeed has always seen the true value of investing in local video production, which has led to remarkable growth for both our audience and our advertising partners. The team have developed a number of repeatable, binge-worthy series that have helped cultivate a highly-engaged and responsive YouTube community as well as ample new sponsorship opportunities.”

Supervising Video Producer, Evelyn Bevans: “It has been a joy to work with a team and company that pride themselves on inclusivity and spreading wholesome, shareable and hilariously viral content across Australia and the world. The growth and development of the channel comes down to great collaboration, constant experimentation and, of course, some firm audience favourites. Every day we see the community getting closer and we love to see it.”’

Source: Buzzfeed media release


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