Buzzfeed Australia launches FAST channel via 10 Play
Buzzfeed Australia, published by Val Morgan Digital, has launched a Free Ad-Supported Television (FAST) channel offering with a 24/7 stream of non-stop food content, via 10 Play.
Buzzfeed Food will be an always-on food destination for home cooks, building on the brand’s reputation as an authority in the food content space.
According to Amanda Bardas, publisher at Val Morgan Digital, Aussies are regularly engaging with food-based shows, which is “just one of the reasons” for launching the channel.
“Val Morgan Digital reaches 9.1 million Australians every month and 1 in 3 Val Morgan Digital audiences watch FAST channels regularly,” she said.
“BuzzFeed is the engine that drives today’s food culture, and Gen Z and millennial audiences have an insatiable appetite for content. They’re spending almost two hours a day consuming social content alone and the demand for more material is higher than ever before – especially when it comes to food inspiration – with 48% cooking at home every day and 70% making a grocery list before shopping.
“This industry-first solution will see the BuzzFeed Food FAST channel tap into the zeitgeist of today’s culture. These shows already have a strong audience following and now we’ll be able to deliver Australian audiences a 24/7 stream of non-stop food content,” she added.
The Buzzfeed Food FAST channel will feature the below key shows:
- Hot Ones: Celebrities will tackle spicy wings while answering questions with host Sean Evans.
- Heat Eaters: Competitive eaters will battle it out for “spicy food supremacy”.
- The Burger Show: Expert reviews and visuals showcasing the best burgers from around the globe.
- Snacked: Expert recommendations and tips on snacks and treats.
- Tasty: Quick and easy recipes.
- Gochi Gang: A group of friends exploring different cuisines, sharing their culinary adventures.
“Through our research, we’ve found that being a ‘foodie’ is now a central component of the Gen Z identity, and 1 in 4 of our audiences are seeking recipe inspiration daily before they shop for groceries. This is a huge opportunity for brands to tap into this hard-to-reach audience which our network is built to connect with,” Julia Willing, growth and partnership director at Val Morgan Digital, explained.
“The BuzzFeed Food FAST channel drives inspiration to action and acts as a catalyst for commerce. We’ve created key sponsorships, custom product integration and prime time viewing opportunities for brands to reach their audiences and inspire their path to purchase. We’re excited to work with partners to launch new shows and bring to life episodes and segments of existing tentpoles.”
The channel’s programming will span over 200 hours or content and will be updated each month with new episodes.
The channel is now live. More announcements including the Australian launch of BuzzFeed tentpole shows will be coming in due course.
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
10 Play
Amanda Bardas
buzzfeed
Buzzfeed Australia
FAST
FAST Channel
food
food channel
Julia Willing
Val Morgan
Val Morgan Digital
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