‘We’re thrilled to expand the relationship’: We Are Social named social agency of record via Volkswagen Group Australia
We Are Social and the Australian arm of German automotive manufacturer, Volkswagen Group, has strengthened their relationship with new brands being added to the portfolio, wrapping up a pitch process.
The move will see We Are Social responsible for leading the execution and social strategy of four brands: Volkswagen Commercial Vehicles, Škoda, CUPRA and Audi.
The development also sits atop the agency’s five-year working relationship with Audi, as it helped the brand deliver several campaigns over the years, such as 2020’s ‘Plates Worth The Passage’ platform and 2022’s ‘#FutureIsAnAttitude’ platform.
“Building on our successful five-year partnership with Audi, we’re thrilled to expand the relationship with Volkswagen Group Australia,” said Suzie Shaw, chief executive officer at We Are Social.
“This win is a testament to our team’s commitment to innovation and our deep social expertise. Working with iconic brands like those within VGA’s portfolio inspires us to continually push creative boundaries to help drive growth across the portfolio.”
Moving forward, We Are Social’s job will consist of developing “the group’s social strategy across Audi, CUPRA, Škoda, and Volkswagen Commercial Vehicles”.
The strategy and work is expected to see the execution of model and socially-led brand platforms, while creator engagement and targeted channel management will grow each brand’s market presence.
The business win comes over one month after the agency announced that it had appointed former-Edge national executive strategy director and partner, Richard Parker, as its chief strategy officer.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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topics
Audi
Cupra
Skoda
Suzie Shaw
Volkswagen Commercial Vehicles
Volkswagen Group Australia
We Are Social
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