Buzzfeed launches Tasty cookware line

Buzzfeed has partnered with Haven Global to launch a Tasty cookware line, available in Big W.

The announcement:

BuzzFeed and Haven Global Launch Line of Tasty Cookware Available In Big W Today

BuzzFeed’s Tasty and Haven Global today announce the launch of their line of cookware and kitchenware available at Big W stores today.

The line of kitchen products that will bring the fun, ease and accessibility of Tasty’s signature recipe videos to consumers across Australia. The Tasty-branded cookware line includes 28 products ranging from non-stick cookware to high-quality bakeware to kitchen gadgets, accessories and more, ranging in price from $8 to $59.

Matt Drinkwater, Head of International at BuzzFeed said “There is no better way for Tasty fans to prepare delicious recipes at home than with our bright and beautiful cookware range. We’re so proud to partner with Big W to bring the line to a broad audience of beginner and more experienced cooks alike. Together we’re making cooking more fun.”

The Tasty cookware line features bright colours that pop in the kitchen, and includes all the tools necessary to prepare Tasty’s recipes. The line features non-stick forged aluminium cookware, non-stick metal bakeware with silicone handle inserts, emoji cookie cutters, silicone head utensils and soft grip gadgets. The Tasty Kitchen line is used in Tasty videos and was designed and developed with the Tasty fan in mind, as BuzzFeed research shows that 2 out of 3 Tasty fans have made a Tasty recipe.

Tom Punch, Managing Director of Haven Global, who facilitated, said “We are delighted we are to be working with BuzzFeed to bring the iconic Tasty brand to the Australian market. This launch reflects the huge shift in how millennials are consuming media along with the brand recognition that online content can offer for consumer products. There is so much potential for many more partnerships and categories to come – keep an eye out for this fabulous brand as we further expand into food aisles and more in the coming months.”

The Tasty line of kitchen products is licensed and manufactured by Fackelmann. CEO of Fackelmann Housewares Australia, Mark Batson said “We are thrilled to be the product partner for the launch of Tasty into the Australian market. The new range of millennial focused kitchenware products includes solutions for all stages of meal preparation from knives to bakeware to frying pans. All, of course, have been designed to be insta-friendly with bold colours across the range and perfect for recreating the Tasty recipes we see online.”

Tasty reaches over 325 million people globally and can be viewed across social platforms including Facebook, YouTube and TikTok; through Tasty.co and the Tasty app. The growing Tasty portfolio includes additional brands Proper Tasty, Tasty Demais, Tasty Miam, Einfach Tasty, Tasty Japan, Bien Tasty, Tasty Vegetarian, Tasty Grill, and Tasty Jr.

Source: Buzzfeed media release


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