Bye, bye Bush; hello award for Veet ad
The viral effects of Euro RSCG’s topical “Goodbye Bush” ad for Veet has won the work its first award – after the judge’s mum saw it.
The topical ad, which ran on the day of President Obama’s inauguration and quickly went viral, was today named winner of Newspaper Works’ December/ January round of the Could Be A Caxton competition.
Cameron Hoelter, Creative Director of The Campaign Palace, who judged the competition, said: “I remember thinking how strange it was to see an ad in a newspaper that made me actually feel something. I also remember my second reaction, ‘shit, a pun’, and a familiar one at that. I prayed there would be a better ad than Veet, but nothing resonated nearly as much. In fact I was talking to my mum the other day and she mentioned she’d seen the Veet ad. So there you have it. Veet it is.”
The overall winner of Could be A Caxton receives a free trip to the annual Caxton Awards.
Credits:
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Client: Reckitt Benckiser
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Agency: Euro RSCG
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ECD: Rowan Dean
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Copywriter: John Gault
- Art Director: Patryjca Lukjanow
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Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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I just read this and shuddered at the thought of the ad appearing on the bushfires news pages.
Can you imagine? Then it would surely win the Mail On Sunday award for insensitivity.
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