Byron Bay Brewery launches isolation education campaign, teaching people to make bad tattoos and write love songs

A group of Byron Bay creators will be giving a range of online classes on activities available for people to undertake in isolation, including photography, short film making, song writing and conniving mates to get bad tattoos.

The content series comes from Lion’s Byron Bay Brewery and creative agency 72 and Sunny Sydney.

Eden Saul, of surfboard company Dead Kooks, will be teaching viewers how to fix a ding on their board. Kai Neville will teach filmmaking, Mia Taninaka will teach painting, Ming Nomchong will give a lesson on photography, and artist Ozzie Wright and his partner Mylee Grace Fitzgerald will write a love song.

The campaign’s director, Stefan Hunt, will be teaching a lesson on designing tattoos.

Hunt said: “This project has been so fun and refreshing to work on. From the lesson topics to the low-fi approach, this series feels so original and so perfectly timed for creatives during COVID-19 times. I apologise to all the parents out there whose kids come home with bad tattoos.”

Luke Martin, 72 and Sunny Sydney head of product, said: “It’s been a pleasure to work with such an awesome group of people to get this made. Everyone’s brought a different flavour to the process and hopefully we’ll all be inspired to learn new creative skills off the back of it.”

72 and Sunny was added to Lion’s creative roster last year. The agency has produced the first ever campaigns for Kosciuszko Pale Ale in August, and Byron Bay Brewery back in November.

Martin joined the agency from BMF in February.


Client: Lion
Creative: 72andSunny Sydney
Director Stefan Hunt
Director of Photography: Stefan José
Editor: Tim Seller
Post Production: New Holland
Audio Production: Otis Studios


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