Cadbury promote Marvellous Creations with 1950s-esque song and dance campaign

Cadbury is pushing its Marvellous Creations chocolate bars as the antidote to a long, tiring day at work in a new campaign.

The campaign sees a Cadbury-purple themed Hair Salon close up with its hipster 1950s styled staff sinking into chairs with yawns and sighs. That is until one hair dresser discovers the block of Cadbury’s Marvellous Creations in a drawer which inspires them to new levels of fun and creativity.

It ends with the tagline: “It all starts when you just add marvellous”.

The campaign is running across TV and cinema. Saatchi & Saatchi is the agency of record.



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