Cadreon appoints Clement Tsang as head of consulting

Mediabrands’ newly remodelled data and technology business, Cadreon, has appointed Clement Tsang as head of consulting in a newly created role.

Clement Tsang

Clement Tsang joins Cadreon from Neo@Ogilvy in China

Tsang joins the agency from Neo@Ogilvy in China where he was the managing director of global brand management and performance marketing clients for 18 months.

His appointment follows on from the appointment of Pat Darcy as national managing director in October. Darcy started at the agency this week.

Darren Stein, CEO at Cadreon, said: “Clement will lead a team of advisors who will focus on mid-term, strategic consultancy to clients. The team will offer a broad service spanning all aspects of the new Cadreon offering and across each of the key areas where today’s CMO’s and CTO’s require actionable and effective support.

“These areas are predominantly in prioritising, activating and measuring marketing investments as well as developing the technology to get them there.”

Tsang said: “I was attracted to Cadreon by the agency’s mission to offer marketers a suite of services and solutions that create real business transformation, enabling measurable marketing-created revenue and business value.”

Cadreon merged with Anomaly in August and has a staff of almost 100 people.


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