Cadreon’s Darren Stein joins OMG’s Annalect
Former Cadreon CEO Darren Stein is to become Australia and New Zealand boss of Omnicom Media Group’s data and technology business, Annalect.
Stein left Cadreon after three years, having being appointed the data agency’s CEO when IPG Mediabrands merged the business with activation agency Anomoly in 2016.
OMG Australia and New Zealand CEO, Peter Horgan, said Stein’s appointment is part of building on OMG’s strategy in the market: “Bringing Darren on board continues our investment into Annalect, and underscores our commitment to provide tech and data solutions, that are seamlessly linked to executional capabilities.
“His wealth of experience across analytics, data and technology as well as working within global organisations on both the corporate (Optus and News Corp) and media (IPG) side make him a great fit for the team and an asset for our clients.”
Before joining IPG Mediabrands as general manager of Anomaly in 2013, Stein was director of analytics, insights and strategy at News Corp and, prior to that, Optus’ general manager of insights, segmentation and planning.
Current General Manager of Annalect Australia, Richard Bedford, will report to Stein with the appointment.
Stein said in a statement: “With more data, comes more noise and that can lead to distraction. With unbelievable technology that finally permits us to properly understand, target and personalise, there is an enticement to be unnecessarily complex.
“The continued and increased investment across data, analytical skill sets, marketing and advertising technology coupled with the growing need for marketers to do more with less and prove direct, positive bottom line contribution means getting everything right significantly more often than your competitors is paramount”, according to Stein.
Stein added: “This is far and away the most exciting time to be in any of these areas, and I am very much looking forward to working with a new set of experts on both the agency and client side who want to achieve even more for their brands and customers.”
Stein will start at Annalect on 1st May 2019.
This is a game changing win for OMG and a devastating loss for Mediabrands. Darren is the strongest leader I have worked with. Take me with you!
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Simply the best … The irony with Darren is that 99% of people will never know how amazing he is because he literally gives all the glory and praise to his team around him.
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I’ve had the privilege of being mentored by Darren for a number of years. Not only a strong business leader but one of the best people-first leaders I have worked with. Doesn’t matter if you’re his 2IC or a junior he has always makes time for his team. Best of luck Darren!
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Darren is awesome. He knows how to drive positive culture, reduce churn and lift engagement. He’s done it multiple times before and I know he will do it again. Sorry for your loss Cadreon.
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I have had the privilege of seeing Darren in action. He is one of the few that can piece it all together. From data, analytics, insights, engagement, communication, strategy and driving real business outcomes, he knows his stuff. Great hire by OMG.
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Darren is brilliant Executive. OMG and their clients are very very lucky.
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