Finder encourages Australians to strive for better value

Finder is encouraging Australians to ‘be a Finder’ in the latest iteration of its ‘Compare more. Be better. Be a Finder’ campaign.

Created by DDB Group, the ad features a woman finding comparisons on wall posters, t-shirts and on an outdoor billboard.

The campaign is running across TV, social, online and in cinemas.

Malini Sietaram, chief marketing officer at Finder, said the campaign aims to encourage Australians onto the service.

“It’s a powerful mindset – one that can save you money, time and effort.

“A Finder is switched on, savvy and feels like they’re winning at life when they score a better deal – no matter how big or small the saving may be. They’re always on the hunt for a cheaper price or greater benefits.

“‘Be a Finder’ heroes the mindset of our customers and our team. This is an ode to all fearless go-getters who don’t settle for second best and make clever decisions.”

Anthony Moss, ECD at DDB Group Melbourne, said: “We’re very excited to be working with Australia’s largest comparison site, which is also one of the fastest growing companies in the world. The entrepreneurial spirit within the entire Finder organisation is palpable in every interaction, which has made this project such an exciting opportunity for all involved.”


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