Call for entries: MADC Awards
The Melbourne Advertising and Design Club has opened entries for its 2011 MADC Awards. This follows a membership fee decrease and site re-launch.
The announcement:
The MADC Committee today announced that the call for entries for the 2011 MADC Awards is now open.
Visit the new MADC website to view the requirements for entry and the new categories. The new online entry system will make entering this year’s awards far easier than it has been in the past.
After a comprehensive review of all the categories and the judging process, there are significant changes to make this years show better and fairer for all.
This has been an immense undertaking. The committee has spent hundreds of hours ensuring that the award categories are up to date and that the criteria for entering each one is correct. New categories have been added while others dropped due to lack of entries.
We’ve also changed the way juries vote. The juries will now be broken into ten categories: Film; Film craft; Print, poster, outdoor and ambient; Print craft; Digital; Direct marketing; Integrated and breakthrough; Design; Radio; and Radio Craft. These juries will be made up from industry experts from advertising agencies, design studios and our production partners.
MADC President Dave Klein said, “In recent times, the MADC has slipped behind world’s best practice when it comes to entering and judging work. I feel the improvements we have made will go a long way to addressing this.”
And, like most other awards around the world, the Club has taken a hard line on cheating and scam ads. This year, a letter of client certification must accompany every entry.
The call for entries is open from today, 24th June, until Friday, 22nd July. Late entries will be accepted until Friday 5th August, but will attract late fees.
The 2011 MADC Awards will take place on Friday, 14th October.
For any enquiries, contact info@madc.com.au
www.madc.com.au
Source: MADC press release
