Cam Hoelter returns from New York to join CHE Proximity in Sydney as Wesley Hawes exits

CHE Proximity has announced Cam Hoelter will join its team in Sydney as ECD, seeing him return home from New York.

The news comes as Wesley Hawes announces his departure from the agency after joining in February 2019.

Hoelter returns from New York to join CHEP

Hoelter worked with some of America’s biggest brands during his time in the US at McCann New York, including award-winning work for the Superbowl and a number of other recognitions including Gold Lions and Effies.

Prior to Hoelter’s time in New York, he worked at Clemenger BBDO, The Campaign Palace and DDB and has been responsible for some of Australia’s most famous campaigns for iconic brands like Pure Blonde, NAB, VW, Telstra, and renaming McDonalds to Maccas.

Ant White, chief creative officer at CHE Proximity, said his experience made him a big asset to the agency.

“With his experience leading some of the world’s biggest brands, Cam will add invaluable leadership to the whole team at CHEP. What’s more, he’s a great guy and I’m excited to work with him again.”

Hoelter said: “It’s great to be coming home and it’s great to be joining one of the most exciting agencies anywhere right now. Chris, Ant and the team have built a truly progressive agency with amazing energy and smarts. Their end to end way of looking at things is resulting in some of the most interesting work in the market right now.”

Wesley Hawes said: “I’m so proud of the creative team I helped build in Sydney, all the awesome work we’ve made together, and the momentum the agency has right now. I couldn’t thank Howie and Ant enough for all their support and the wider creative department for making my time at CHEP such an enjoyable experience. I’ll be announcing my own news in due course.”

On Hawes’ departure, White said it was a pleasure to have worked with him.

“Wes is one of the nicest guys in the industry. He has played a huge role in helping build out the department and we are truly grateful for all that he has given to the agency. His infectiously positive attitude will be missed, and we wish him the best of luck.”

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