CHE Proximity hires three ECDs including Marcel’s Wes Hawes

Clemenger Group’s CHE Proximity has bolstered its creative team by hiring three executive creative directors, including Marcel Sydney’s Wes Hawes.

Hawes joins the agency after spending two years at Marcel Sydney. In April last year he was promoted to ECD from his deputy executive creative director role.

CHE Proximity’s new creatives with CHE Proximity’s group creative director Ant White

His departure comes just days after Marcel Sydney’s founder David Nobay announced his exit and six months after the agency lost its biggest client, Tiger Beer, alongside its CEO Gavin Levinsohn.

In other appointments for CHE Proximity, Clemenger BBDO Sydney’s Helen James has become CHEP’s retail ECD.

James was previously the executive creative director of retail at Clemenger Sydney for more than two years.

The agency has also promoted Glen Dickson from his group creative director role to Melbourne ECD.

All three executive creative directors will report into CHE Proximity’s group creative director Ant White.

“With so much content and noise in the world, the power of big, expansive creative thinking, craft and great storytelling is as vital as ever before.

“But today, this creativity can be combined with tech tools, data and media smarts to make sure our ideas are amplified, directed and find their place in the world.

“In Wes, Glen and Helen we have found experienced creative leaders with a track record of producing exactly this kind of work. We’re excited to see what they can achieve with the full force of the agency behind them,” White said in a statement.

The appointments come just weeks after the agency hired Vanessa Nicol as its Sydney managing director.

Nicol replaced David Halter who was promoted to chief strategy officer in September last year.

Chris Howatson, CEO of CHE Proximity, added: “Our clients trust us with their brands and to achieve their targets, so this is the perfect time to welcome Wes, Helen and Glen.

“Glen has demonstrated excellent leadership at CHEP over the last 18 months, and despite only recently joining, Helen and Wes already feel like they are part of our family sharing our values and ambition for the work. With Ant, the year ahead is very exciting.”

CHE Proximity’s clients include Mazda, AGL, Velocity Frequent Flyer and Swann Insurance.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.