Campaign Review: ‘Abstract and difficult to grasp’ – Qantas, Telstra, Specsavers
This week in Campaign Review, Half Dome’s creative director, Olivia Fleming, and Enigma’s executive planning director, Karl Bates, analyse new spots from Qantas, Telstra and Specsavers.
In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.
Brand: Qantas
Campaign: ‘Australia in the Sky’