Campaign Review: ‘The whole thing feels a bit WTF’ – ALDI, Repco, Lynx

In this week’s Campaign Review, Circul8’s Phil Watson and Carolina Dominguez, creative strategy partner and account manager respectively, look at spots from ALDI Australia via BMF and Ogilvy PR, Repco via Thinkerbell and Lynx via Hello Social.

In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.

Brand: ALDI Australia

Campaign: ‘#ALDICore’

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