June’s biggest brand movers revealed
Mexican fast-food giant Guzman y Gomez has topped YouGov’s Biggest Brand Mover list for June.
The restaurant chain made gains in 10 out of 13 BrandIndex metrics in the media and communication, brand perception, and purchase funnel categories.
In June, Guzman y Gomez listed on the Australian Securities Exchange (ASX), which saw its share price jump by 36% in just one day of trading.
Optical group Specsavers stood second on the list, scoring upticks in seven metrics in the media and communication and brand perception categories.
Travelodge took third place, with the hotel chain seeing improvements in six metrics in the media and communication and purchase funnel categories. Nando’s and Menulog round out the top five, making gains in five metrics each.
YouGov APAC CEO Laura Robbie said: “This month we’ve seen multiple food outlets rank in our Biggest Brand Mover list. Notably, quick-service Mexican chain Guzman Y Gomez is reaching new heights, making waves on the Australian Securities Exchange, as well as topping YouGov’s June rankings.”
The media and communication category takes into account ad awareness, word-of-mouth exposure and buzz, while the brand perception category factors in general impression, value, corporate reputation, recommendation, and quality and the purchase funnel category focus on consideration and purchase intent.
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