Can design agencies rescue the NSW logo disaster?

While the NSW government is of course normally a powerhouse of competency, Dr Mumbo was shocked to read last week that they’d cocked up their logo.  

Apparently to the untrained eye the logo looks more like a lotus rather than a waratah.

Still, Dr Mumbo is delighted to see that design marketplace Design Bay has decided to help out and launched its own competition to create a better logo with a $1,000 first prize.

Of the 16 logos so far submitted, most of them seem to be an improvement.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.