Canesten’s Thrush: The Musical 2 launches starring Sketchshe
Bayer brand Canesten and PHD have launched Thrush: The Musical 2, starring YouTube comedy group Sketchshe, following the success of the first Thrush: The Musical campaign.
Like the first iteration of the campaign, the new film aims to reduce the stigma around a condition that 75% of women experience at least once in their lives through humour, with Thrush: The Musical 2 featuring lines such as “Gotta look out for your coochie coo, vaginal health should never be taboo”.
In most cases, treatment for thrush is readily available, but talking to a pharmacist or doctor can be difficult for women. Canesten said it’s important the brand connects with women by building their confidence through the entertaining, lighthearted message.
“We are extremely proud to partner with Bayer to develop Thrush: The Musical 2. Canesten is really challenging the norms within the consumer healthcare category. Thrush the Musical 2 continues the journey of destigmatising a very common condition, by using Sketchshe who adopt an empowering and humorous approach, resonating with our audience”, said Amy Francis, PHD group business director.
Sketchshe, an Australian comedy group with more than 1m YouTube subscribers, also starred in the first Thrush: The Musical. The new three minute film will also be accompanied by 30, 15 and six second cutdowns, along with a teaser campaign featuring behind the scenes footage.
“It’s been fantastic to bring this extension to the original campaign to life,” added Christian Heath, content and partnerships director at PHD Content, the agency’s content division, who worked with Sketchshe.
“We really love challenging briefs and brave clients who allow us to really push the boundaries.”
Credits:
Client: Bayer
Media agency: PHD Australia
Content/creative agency: PHD Content
Head of content and social: Joanne Liddell
Content and partnership director: Christian Heath
Creative: Shae-Lee Shackleford/PHD Content
Director: Shae-Lee Shackleford
A collaboration with SketchShe whose members include, Shae-Lee Shackleford, Lana Kington and Madison Lloyd.
Original track: Composed by Benny Davis
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The SketchShe women are fab and funny – well done.
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Sketchshe didn’t “star in” the last musical they wrote & created it!
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I originally thought this would be horrible but I’ve got to hand it to who ever wrote it. It’s pretty damn catchy & funny.
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I worked on this job and the last. This was all Shae Lee. Not sure where you guys are getting your info. Epic job with such a small crew.
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Wow this is better than the last musical! I’ll be humming this all day. So who’s the genius behind this masterpiece? Credit where it’s due… right?
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