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Cannes Lions day four: Is Australian media underperforming?; Ant Keogh on why NAB won; Media Young Lions

In Mumbrella’s video coverage of the fourth day of the Cannes Lions festival:

  • Starcom’s John Sintras and Mediabrands’ Henry Tajer on claims that Australian media is underperforming – and what they’ve learned from the Lions
  • Clemenger Melbourne ECD Ant Keogh on winning the PR grand prix with NAB’s breakup campaign, and why Australia did poorly in the outdoor category
  • Australia’s media Young Lions Lachlan Williams from Razor Media and Jessica Woodford from 303 Group Perth on how they tackled a tough brief

Video production and editing: Brooke Hemphill

With the support of:

Cannes Lions day three: Australias weak outdoor creative; Underperforming media; Change gets scary    Ninemsn 234x53

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