Slim pickings for Australian agencies in Press Lions category
Just four entries have made the cut for the Press Lions this year, with Leo Burnett’s work for WWF again picking up two nominations to go with its pair of nods in the outdoor category.
The shortlisted include work for Johnson & Johnson from JWY Sydney, Saatchi & Saatchi’s Panasonic dog executions and DDB’s Big Mac Legends work for McDonald’s.
Wow, that is a lean list.
Even leaner if you dismiss the stuff that wasn’t commissioned by a client and legitimately ran.