Leo Burnett Sydney leads the way as Boobs and Maccas make Outdoor Lions shortlist

Bonds-Boobs-234x86Boobs, GAYTMs and work for WWF and McDonald’s is on the shortlist for the Outdoor Lions in Cannes, with Leo Burnett Sydney leading the way with four campaigns.

The controversial Boobs executions, which drew several complaints to the Ad Standards Board when it launched last year, is in the running, While Leo’s Sydney has two double-nominated campaigns, with work for McCafe and WWF geetting recognised.

The GAYTMs again make the shortlist for ANZ by Wybin\TBWA Melbourne, whilst work from Saatchi & Saatchi for Panasonic, ClemengerBBDO Sydney for Virgin Australia and Leo Burnett Melbourne for Honda has also been nominated.

The winners will be revealed at a ceremony on Wednesday morning Australia time.

Australian shortlisted campaigns for Outdoor Lions:

Boobs, ClemengerBBDO Melbourne, Pacific Brands

Big Mac Legends, DDB Sydney, McDonald’s

Party/Baby, Leo Burnett Sydney, McCafe 2

Study,  Leo Burnett Sydney, McCafe

Sydney/Melbourne/Brisbane Slices, ClemengerBBDO Sydney, Virgin Australia

Shark/Tiger, Leo Burnett Sydney, WWF 2

Rhino, Leo Burnett Sydney, WWF

Blissful Dog/Confused Dog/Windblown Dog, Saatchi & Saatchi Sydney, Panasonic

Honda H2O, Leo Burnett Melbourne, Honda

GAYTMs, Whybin\TBWA Melbourne, ANZ

Save Retirement, ClemengerBBDO Melbourne, MLC Superannuation



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