Canon Pixma unleashes Cliff Logan at Martin Place on a Segway

Canon has followed up this week’s launch of its new Pixma campaign featuring  ‘home office evangelist’ Cliff Logan with a brand activation event in Martin’s Place. While the character patrolled the area on a Segway, a large poster ad was constructed on the pavement from sheets of paper printed from a Canon Pixma printer.

The campaign was devised by Leo Burnett Sydney, Hill & Knowlton, Mediacom, TMS Sydney, and Uber.


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