Capgemini’s Adam Donnelley joins indie Orange Line

The former senior director of client strategy and innovation at Capgemini, Adam Donnelley, has joined digital agency Orange Line as head of strategy.

Donnelley has worked at leading digital consultancies and agencies in Australia and the US including chief strategy officer of ASX-listed RXP Group, managing partner of DDB Sydney and executive vice president, strategy at MRM/McCann in New York.

He was also the president of the International Advertising Association’s Australian chapter.

In his new role Donnelley, will lead the development and implementation of strategic initiatives for Orange Line’s portfolio of clients across industries including financial services, technology, real estate, e-Commerce, global pharmaceuticals, and high-growth start-ups.

Orange Line works with brands including Amazon Web Services, Atlassian, Blue Nile, Roche and Noom on SEO, paid media, conversion rate optimisation, creative, data and intelligence.

(L to R) David Einstein and David Klein, founders and directors; Aishling Farrell, general manager; Adam Donnelley, head of strategy.

The Sydney headquartered independent expanded to the US in 2021 to leverage its existing work with clients, such as Expedia and Amazon, and toexpand its operations into a larger market. It has since hired a number of locals on the ground on the ground in the US to manage the operations there.

David Klein, co-founder and director at Orange Line, said: “We are delighted that someone with Adam’s extensive experience and reputation is joining Orange Line as we continue to evolve the business to meet the needs of our clients. His insights will be invaluable to ensure we are delivering the best digital strategic consultancy for our clients.”

Donnelley added: “Orange Line have had great success fusing digital, performance and creativity – a combination clients need more than ever. The real business impact they have is testament to the depth of capability, rigour and culture they have nurtured. They celebrate their people, reward individualism, demand collaboration and remember we do our best work when we keep it fun and inspiring. I look forward to contributing my part.”


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