Initiative appoints Nine’s David Cook as head of marketing & IQ
Media agency Initiative has appointed David Cook to the newly created national role of head of marketing & IQ, based in Sydney. Cook was most recently the head of trade marketing at Nine Entertainment Co.
IQ is Initiative’s consulting division, which delivers media recommendations to c-suites. Cook’s new remits include leading the arm and Initiative’s marketing program, as well as supporting the agency’s progression.
David Cook
He will report directly to chief strategy & product officer of Initiative, Chris Colter, and national managing director, Sam Geer.
Colter said: “We are thrilled to have David join our team to expand Initiative’s IQ division which has experienced exponential growth since its launch in 2021.
“We met many brilliant people throughout this process which made the final decision exceptionally difficult, but David’s unique experience and smarts were an absolute stand-out. Cannot wait to see the impact he brings to Initiative and to our clients.”
Cook said: “Initiative’s consulting proposition and its ambitious drive to produce best in class client work that always stands out from the pack is what really impressed me to join its team.
“I look forward to using my experience to date, and applying it through a slightly different lens. I can’t wait to get started.”
The appointment is effective immediately.
Got a tip?
Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
Linkedin
Have your say