Initiative appoints Nine’s David Cook as head of marketing & IQ

Media agency Initiative has appointed David Cook to the newly created national role of head of marketing & IQ, based in Sydney. Cook was most recently the head of trade marketing at Nine Entertainment Co.

IQ is Initiative’s consulting division, which delivers media recommendations to c-suites. Cook’s new remits include leading the arm and Initiative’s marketing program, as well as supporting the agency’s progression.

David Cook