Captain Risky gets stuck in the desert in latest Budget Direct spot
Budget Direct’s Captain Risky returns, this time lost wandering in the desert with a camel and inflatable boat in a campaign promoting the inusrer’s optional flood cover.
The 30 second spot opens with a voice over stating “only 20% of Australian homes have some risk of floods”.
Explaining Budget Direct customers only have to pay for flood cover if they want to, the ad shows Captain Risky looking delusional in the desert as he tries to drink water from a bottle which sand pours out of.
“But not everyone is a Budget Direct customer,” the voiceover says.
Captain Risky inflates his boat as he says “lucky I paid extra for this”.
In a series of unfortunate events for Captain Risky the camel then runs away following the inflation of the boat, resulting in Captain Risky trying to row his boat on the sand.
303Mullen Lowe is Budget Direct’s creative agency or record.