News

Captain Risky undettered by ASB ruling, new ad sees daredevil jetpack jousting

Budget Direct’s Captain Risky is back, and this time he’s jetpack jousting.

The latest ad in the campaign created by 303Lowe Sydney sees the daredevil in his home repairing his jetpack and ends with a discount deal on Budget Direct’s home and contents insurance.

The 15-second spot follows on from a 30-second spot, featuring Captain Risky in a hot tub, being banned by the Ad Standards Board due to a depiction of unsafe behaviour.

It is the third ad of the campaign which launched in January.

 

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.