Carat Melbourne appoints Gavin Ashcroft as general manager

Gavin Ashcroft and Simon Ryan

Carat Melbourne has moved Gavin Ashcroft to the new role of general manager.

Ashcroft joined the agency in 2006, and most recently ran accounts including Disney, adidas, Nintendo and Mattel.

He will report to Simon Ryan, MD of Carat Melbourne.

Ryan said: “Gavin is the perfect candidate to lead our Melbourne business through its next period of growth and evolution, with the support of our senior executive team. He has built a reputation for dedication and commitment during his time with Carat and is equally highly regarded by clients and staff. Gav is very deserving of the role.”

“We have invested in core areas of our business in the past year, particularly our digital and strategy teams. Our focus now is to develop our business in line with the changing needs of our clients and the media landscape, and Gav’s appointment is a key part of progressing this with a long-term view.”

Ashcroft has had a 12 year career at Carat, beginning in the UK.



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