Carat wins global Vodafone account, but Team Red remains as local agency

Dentsu Aegis Network’s Carat has won Vodafone’s global media account, dethroning long-term global partner Wavemaker, part of the WPP group. However, the global appointment does not disrupt local arrangements, with WPP’s bespoke agency Team Red, set up especially to service Vodafone, remaining on the account.

Carat’s global remit includes media buying across markets including the UK, Germany and Italy, partnered with Vodafone’s in-house biddable media team.