CarExpert launches ad suite and expands with Seven’s digital assets
CarExpert has launched an advertising suite that consists of ten products and is set to expand its reach across Seven West Media digital assets, following the latter’s investment in CarExpert last year.
The suite marks the company’s digital product offering, though still without traditional ad formats.
The bundle includes ‘Native ScrollX’, a product that allows marketers to deliver hero content of their cars and drive action from an in-market audience at scale.
For retail messaging, the release includes a ‘Special Offers’ product, designed to display vehicle offers in a native way and positioned within review content.
Alborz Fallah
CarExpert founder Alborz Fallah said: Unlike our online automotive competitors, we are a start-up at heart and remain nimble, responding quickly to market needs in a way corporate businesses never can.
“We are committed to doing things differently, with the new car buyer at the core of every decision we make. We are not afraid to try things as we believe in moving quickly.”
Mat McNay, CarExpert’s commercial director, commented that CarExpert’s native approach is an effective point of differentation that the company will see continued.
“We strongly believe that within a contextual environment like ours, there are more creative and effective ways to communicate with our audience – so you won’t find standard display, instead we have developed a full suite of bespoke native products where brands can truly engage with our premium new car only audience.”
Seven West Media has made a multi-million dollar investment in CarExpert and appointed the platform to be its primary automotive partner. The latter will start using Seven’s digital assets from July.
Damon Rielly
Damon Rielly, CEO of CarExpert, said that the investment of Seven West Media will see partnership benefits come to life in market.
“We have a war chest of SWM advertising which we will be investing to build our brand and supercharge our audience growth over the next 12 months.”
Got a tip?
Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
Linkedin
“You will never see ads on our site” Fallah 2021
User ID not verified.
Are we really doing a full blown product launch for an Interscroller? C’mon…
User ID not verified.
Please! So the industry is defining “reimagined digital products” as native scrollX which have literally been around for years!? Bit of a stretch. Luckily OEMS and agencies see through all of the BS.
How transformational Car Expert! You’re almost ready to join 2015.
User ID not verified.
Native Scrollx…..ground-breaking!
User ID not verified.
I still want to understand how these guys have started and grown another huge auto website and partnered with Ch7 when Nine bought CarAdvice? Does Nine have no teeth or just incompetent lawyers?
User ID not verified.
Have your say