Cascade launches ad featuring the psychic brewer
Beer brand Cascade has launched the first ad for the brand by agency Droga 5. It features a brewer cycling to work while using his sixth sense.
The ad – “Feel” – is already running in Cascade’s home state of Tasmania.
The ad is the first to emerge from the agency since it was appointed to Cascade just over a year ago. It was shot in the Derwent Valley in Tasmania.
Carlton & United Brweries marketing director Peter Sinclair said: “The TVC heroes our home and of course, our brewers who pour passion and experience into making beer every day and Droga5 have done a wonderful job in capturing the essence of the brand. We love this ad and we think all of our Cascade fans will love it too.”
Droga 5 creative chairman, David Nobay said: “The Cascade Brewery in Tasmania is the home of craft brewing in Australia. It’s full of genuine heritage and wonderful yarns and l know that Steve Rogers, Cam Blackley and the team had a great time telling this one; the first of many I’m sure.”
The campaign is accompanied by a new Cascade website, also created by Droga5.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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Meh…
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Long, long climb.
Very short slide.
More a nightcap than a beer.
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love the line ‘brewed by feel’…nice that a brand is going back to their craftsmanship roots rather than trying to play out ‘man’ gags..like every other beer ad….
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I’m not feeling it.
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Cascade – ‘Pure Waters’. Well done Mojo.
You say wha..? Oh.
Awkward!
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a great ad for the client but not your avg beer sinker
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Not feeling it either. “The Home of Craft Brewing in Australia” that’s a bit rich. Maybe it’s based on all the Matilda Bay brews that are bottled there?
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Cascade make really good ginger beer. They should do an ad for that to let the people know about its goodness
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I like the line ‘brewed by feel’ but the ad is pretty unremarkable
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Incredibly average.
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