Cascade launches ad featuring the psychic brewer

Beer brand Cascade has launched the first ad for the brand by agency Droga 5. It features a brewer cycling to work while using his sixth sense.

The ad – “Feel” – is already running in Cascade’s home state of Tasmania.  

The ad is the first to emerge from the agency since it was appointed to Cascade just over a year ago. It was shot in the Derwent Valley in Tasmania.

Carlton & United Brweries marketing director Peter Sinclair said: “The TVC heroes our home and of course, our brewers who pour passion and experience into making beer every day and Droga5 have done a wonderful job in capturing the essence of the brand. We love this ad and we think all of our Cascade fans will love it too.”

Droga 5 creative chairman, David Nobay said: “The Cascade Brewery in Tasmania is the home of craft brewing in Australia. It’s full of genuine heritage and wonderful yarns and l know that Steve Rogers, Cam Blackley and the team had a great time telling this one; the first of many I’m sure.”

The campaign is accompanied by a new Cascade website, also created by Droga5.


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