Casella Wines appoints Amnesia Razorfish

Digital agency Amnesia Razorfish has been appointed to develop a global digital strategy for Casella Wines.

The announcement:

Casella Wines, makers of [yellow tail], has appointed leading full-service digital agency,Amnesia Razorfish to develop and implement a global digital strategy.

Casella Wines is Australia’s largest family owned winery exporting [yellow tail] to more than 50 countries around the world. Casella produces 12 million cases of [yellow tail] every year at its state-of-the-art winery in Yenda, outside Griffith in NSW.

As part of the Amnesia Razorfish appointment, the agency will provide a range of services from strategic digital ideas, media, creative, technology, social media, analytics and innovativesolutions to allow for a better user experience and enhanced visibility.

Casella Wines Marketing Manager, Libby Nutt said: “We’re thrilled to be working with a very dynamic and skilled team at Amnesia Razorfish who will help us to develop and execute our global digital strategy. Digital marketing is becoming increasingly important to Casella, both domestically and globally. A sharp digital strategy is key to driving our business forward.”

Amnesia Razorfish Managing Director Michael Buckley added: “Casella Wines is a familyowned company that has created [yellow tail] and turned it into the most powerful Australian wine brand in the world*. We look forward to working with the Casella team to achieve its growth ambitions with a digital strategy that will create positive experiences for [yellow tail] consumers.”

Source: Amnesia Razorfish


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.